Could Roman Reigns win the WWE Universal Championship at Royal Rumble 2017? Nothing is certain as we draw closer to WWE’s first big pay-per-view of the year. But pundits believe that the time has never been better for Reigns to become Monday Night RAW‘s main event champion, with a win possibly setting up a feud between Kevin Owens and Chris Jericho for the United States title.

On this week’s episode of Monday Night RAW, Roman Reigns lost his United States Championship to Chris Jericho, thus taking away his chances of being a rare double champion with both a main event title and a mid-card belt. Though the decision to have Reigns hold the mid-card U.S. title following his Wellness Policy violation from last year was thought as a good move by many, critics soon suggested that Roman didn’t really care for the belt as much as he should. Goliath wrote that this was especially true when Reigns began going after Kevin Owens’ Universal title late last year.

But whether fans like it or not, there appears to be a solid chance Roman Reigns will win his first WWE Universal Championship at Royal Rumble 2017 and defeat Kevin Owens for the title. Bleacher Report’s Donald Wood is one of those predicting a Reigns win, and in his view, Roman going over at Royal Rumble could set up two things: a feud between erstwhile best friends Owens and Chris Jericho, and one that would bring prestige back to the U.S. Championship after Reigns had seemingly treated it with so little importance.

Writing for Cageside Seats, Marc Normandin agreed that Roman Reigns winning the Universal Championship could also be the catalyst for an Owens vs. Jericho feud and the eventual breakup of their storyline friendship. He added that if Reigns ends up beating Owens for the Monday Night RAW-exclusive Universal title, fans shouldn’t react so violently against it, as SmackDown Live‘s WWE World Championship, which is currently held by AJ Styles, remains the most prestigious belt in all of WWE.

“The Universal Championship, despite its interstellar naming conventions, is not the top belt in WWE: that still belongs to the WWE World Championship, which has history on its side as well as a less-neutered champ and a better show behind him.”

It’s still impossible to predict Roman Reigns’ Universal Championship win at Royal Rumble with certainty. But it may be an eventuality fans should brace themselves for in the coming weeks, and one with the potential silver lining of triggering an intriguing rivalry between the two men he currently feuds against.