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The WWE WrestleMania 35 Kickoff pre-show has been named as a finalist for the Emerging Platform award in the 2019 Streamys Brand Awards. The Kickoff was nominated for airing in Virtual Reality through the NextVR app.

The synopsis for the Emerging Platform award reads like this: “Innovative advertising on new digital platforms and mediums, including VR and immersive video, voice and A.I., digital audio and podcast reads, and new social video platforms”

Other nominees for this award are the #findyourmagic campaign used for Universal’s “The House with a Clock in Its Walls” movie, Jimmy Fallon’s “Tell Me a Joke” with Amazon Alexa, the Smule Duet with Natasha Bedingfield for MTV’s The Hills: New Beginnings, and the Tasty x eko campaign with Wal-Mart and BuzzFeed.

Winners of the 2019 Streamys Brand Awards will be announced on Wednesday, September 11 at 5pm ET from the IAB NewFronts West conference at NeueHouse Hollywood in Los Angeles.

WWE re-tweeted this promo for the awards:

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